California incentive contributes to 25% boost in LA location filming
California’s new tax credits have contributed to a sharp increase in location filming in Los Angeles during the first quarter of 2010, according to the Los Angeles Times.
Figures from FilmLA reveal location filming in the city rose 25% on the same period last year, with a 60% rise in commercial production being the biggest single increase on 2009. Major brands such as Miller Light, AT&T and Subaru have all filmed in the city since the start of the year. In addition, there was a 19% year-on-year rise in TV production, while feature film production increased by 6%.
Under the terms of the new scheme launched by the California Film Commission, feature films can be eligible for a 20% tax credit, while TV productions could be eligible for a 25% credit.
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