Production wraps on How to Sell a War after filming in Georgia and Dublin
Production is now complete for Rudolph Herzog’s, How to Sell a War, which incurred extensive shoots throughout Dublin and the country of Georgia. Production services for the Georgian portion of the shoot were provided by Caucasian Film Service.
Co-produced by Film and Music Entertainment and 20 Steps Production, How to Sell a War received funding from Quickfire Films in the UK and IPR.VC in Finland. Funding has also been provided by the Georgian National Film Centre and Georgia’s dedicated production incentive was utilised to offset the total cost of filming within the country.
Stephen Kelliher of Bankside Films, the project's international sales agent, explains: “we are thrilled to be bringing this whip-smart comedy to worldwide buyers. It is an incredibly timely piece which speaks to the world we live in today. We feel sure that its laugh-out-loud satire will resonate with international audiences and that the creative team will excel in bringing the ultimate story of fake news to the screen.”
The project marks Herzog’s foray into directing fictional content who, much like his renowned father, is known for his work on documentaries. Katherine Parkinson and Lily Newmark star in the film which is currently undergoing post-production with Dublin-based Windmill Lane.
Producers can receive a 20% cash rebate on their expenses while filming in Georgia. The required minimum spend for eligibility varies between production types but an uplift of 5% is available to productions that portray Georgia in a positive way. Bollywood feature Gautamiputra Satakarni was the first production to receive the cash rebate.
Ireland employs the use of a similar incentive scheme, offering a 32% tax credit on eligible expenditures. There is a per-project cap of EUR70 million but there is no limit on the amount of funding allocated to the incentive each year.
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