Written by on Jun 12, 2014. Posted in Production News

Adrian Harrison Film Company shoots modern Madrid in new Lexus spot

London-based Adrian Harrison Film Company has captured the modernity of Madrid in a sleek new spot for Lexus featuring the vehicle gliding through the city streets. The shoot was serviced locally by Seaquist A Company of Malaga.

“Madrid is a great city to shoot in,” explains Robert Seaquist of Sequist A Company: “Permits are easy and the crews are good. Plus it is not a city that has been over shot, so you can do things there and you are not really sure where you are.

“I think for all service companies the largest problem these days is finance. The amount of money you receive to do a production is never quite equal to what is needed. The costs are down but the quality demanded is as high as always. Fortunately a director like Konrad Begg makes it all a lot easier and you can see the results.”

Spain is a hugely popular filming location for both features and commercials, despite the lack of a formal filming incentive programme. Recent brands shooting in the country include Peugeot, which turned spring into winter in Valencia, and the watch brand Titan, which shot on location in Madrid.

Volvo Trucks filmed a high-profile campaign last year across Spain as they shot a series of eye-catching stunts to promote their vehicles’ technical prowess. The spots included the hugely successful Epic Split featuring action star Jean-Claude Van Damme.

Credits:
Client: Lexus
Production Company: Adrian Harrison Film Company
Producer: Adrian Harrison
Production Service Company: Seaquist A Company, Malaga
Producer: Robert Seaquist
Director of Photography: Adam Frisch
Director: Konrad Begg