Written by on Jun 9, 2010. Posted in On Location

Alexandra Roussel sets up Chocolat Rouge in Paris

Highly experienced Executive Producer Alexandra Roussel has established a new agency and executive producer partner company in Paris. Chocolat Rouge works within both France and the international market. It represents directors and other crew from all over the world, while also acting as a production service company.

The company has created a link between production companies and advertising agencies. It will strive to be innovative by facilitating co-direction shoots with directors who have contrasting visual styles. Its philosophy is to remove the distinction between entertainment and advertising by embracing new media.