Written by on Jul 27, 2010. Posted in On Location

Global ad spending increase in 2010 could surpass previous predictions

Increases in global advertising spending for 2010 was predicted at 2.2% earlier this year, but the figure could actually be as high as 3.5%, according to media services company ZenithOptimedia.

North America could see the most dramatic regional turnaround with a previously forecast 1.5% decline being revised to growth of 1.3%.

Despite the revised predictions, however, the figures still add up to a less dramatic recovery by 2012 as has been experienced after previous downturns.