New campaign designed to boost LA filming
FilmLA is aiming to encourage more productions to film in Los Angeles with the launch of a new advertising campaign called Film Works.
The scheme includes a new website (www.filmworksla.com) that highlights the economic impact of the audiovisual industry in Los Angeles and encourages filmmakers to post comments and submit testimonials.
Antonio Villaraigosa, Mayor of Los Angeles, said: “Film Works makes sense for Los Angeles because in no other place on Earth is the film industry such a pillar of the local economy or bedrock of community life. Half a million people in the region depend on a thriving local film industry for their livelihoods. We can keep jobs in Los Angeles if we can find creative ways to keep filming here at home and in the state.”
Los Angeles has seen a fall in location filming, partly as a result of competitive incentive programmes being launched across the United States. Earlier this year FilmLA figures revealed a 6.6% decrease in citywide location filming in the third quarter of 2010, compared to the same period in 2009.
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