Paulo Miranda brings strategising experience to Film Planet in São Paulo
Paulo Miranda has moved from FilmBrazil to Film Planet in São Paulo. At FilmBrazil, Paulo improved international perceptions of Brazil as a commercial production centre. He also launched FilmBrazil Experience, which invites advertising professionals to spend a week exploring Brazil.
The FilmBrazil Experience has played a major role in promoting Brazil as a commercial filming destination and has been directly responsible for boosting the country’s commercial industry by some USD20 million in three years. At Film Planet his role includes getting new production projects and promoting the services and expertise that the company can offer clients around the world.
Paulo says: “Film Planet has been ahead of its time and it was the first production company to open an office in the USA. This was the beginning of an international career filled with American TV series, documentaries, music videos and thousands of advertisements. However, the company kept a low profile, especially within the Brazilian market.
My job will be to create and maintain promotional strategies for the LA, Buenos Aires, São Paulo and Rio de Janeiro offices. The idea is to leverage the 21 years of experience we have within all fields of production.
Paulo Miranda, Film Planet
“My job will be to create and maintain promotional strategies for the LA, Buenos Aires, São Paulo and Rio de Janeiro offices. The idea is to leverage the 21 years of experience we have within all fields of production.”
As Paulo sees it, Brazil is now becoming recognised as a major production hub and is the focal point for international clients looking to establish a South American account. He thinks the industry will only continue to grow as the country hosts the Olympics and the World Cup in the coming years.
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