Iron Man 3 to film partly on location in China with co-production deal
Marvel’s upcoming superhero sequel Iron Man 3 has announced it will film partly on location in China. Disney, Marvel’s parent company, has a co-production deal with Beijing-based DMG Entertainment. In the US the film will be based at EUE/Screen Gem Studios in North Carolina.
Rob Steffens is General Manager of Operations and Finance for Marvel Studios: “We are confident that Marvel's stories will continue to be enjoyed by Chinese audiences, and adding a local flavour - and working with our new local partner - will enhance the appeal and relevance of our characters in China's fast-growing film marketplace.”
Our collaboration with Disney and Marvel marks a milestone in the global entertainment landscape, as this signifies the first multi-billion dollar franchise to be produced between Hollywood and China.
Dan Mintz, DMG Entertainment
Dan Mintz is Chief Executive Officer of DMG Entertainment: “Our collaboration with Disney and Marvel marks a milestone in the global entertainment landscape, as this signifies the first multi-billion dollar franchise to be produced between Hollywood and China.”
Disney is just one of the Hollywood studios looking at ways to enter the lucrative Chinese market, although Iron Man 3 is being described as the first billion-dollar franchise to be made under the co-production deal. DMG has already co-produced with US production companies on the upcoming Bruce Willis sci-fi Looper.
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