The Lift Mexico films on location for new national tourism campaign
The Lift Mexico has filmed two new national tourism commercials focussing on Mexico City and the resort region of Puerto Vallarta on the country’s Pacific coastline. Agency Publicis Mexico designed the spots and they were directed by Dave Meyers.
“It is always a pleasure to work for the brand we love most: Mexico," says Avelino Rodriguez, Managing Director of The Lift Mexico: "We searched among many directors and Dave offered us a unique vision that we could support in every way by working closely with Publicis. I am very proud that we can make real projects with this creative and production magnitude, reinforcing our commitment to provide products of international standards.”
“I had a personal interest in this campaign,” adds Meyers: “I had visited Mexico with preconceived notions. This time I was eager to experience the real Mexico, which is far from what we read in the press. It is a rich place, full of cultural beauty and wonderful people. Leading this campaign was a very enriching experience.”
Filming for the Mexico City spot focussed on historic buildings like the Zocalo, the main plaza in the city centre, and Chapultepec Castle.
Client: Tourism Board of Mexico
Agency: Publicis Mexico
General Manager & Creative VP: Héctor Fernandez
Production Company: The Lift MX, Mexico City
Managing Director: Avelino Rodriguez
Director: Dave Meyers
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