Written by on Oct 2, 2013. Posted in Production News

Image Partnership films Zara photo shoot on location in Budapest

London-based production company Image Partnership took to the streets of Budapest for a new photo shoot campaign for fashion brand Zara. The resulting commercial shows off the gothic streets and concrete tenements of the Hungarian capital.

“[The brief asked for] cobbled streets, arcades and deserted underpass lights,” says Zita Kisgergely of servicing company PPM Film Productions: “This description fits many European cities but Image Partnership chose Budapest as a shooting location as a perfect city because as well as being ‘bright’, the city can also do ‘edgy’ with sooty Gothic tenements, bullet-pocked facades and brooding, almost comic-book ready streets."

“Director of Photography Jack Webb was keen to find neutral desolate areas for the campaign video that was shot in black and white,” Kisgergely adds.

Budapest is a massively popular production hub in central Europe. Recent commercial productions have included India’s longest-ever commercial for Tata Sky, which was filmed on location in the city’s Kozma prison, while Hero Motocorp brought Bollywood star Ranbir Kapoor to Budapest for a thrilling chase short.

The city is also used for major feature films and in fact doubled for Moscow in Bruce Willis' A Good Day to Die Hard.

Client: Zara
Production Company: Image Partnership, London
Production Service Company: PPM Film Productions, Budapest
Line Producer: Zita Kisgergely
Director of Photography: Jack Webb
Director/Stills Photographer: Boo George


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