Written by on Jul 28, 2015. Posted in Production News

Park Pictures films music promo for Florence and the Machine on Scottish island

Park Pictures filmed in western Scotland’s Inner Hebrides for a new promo for British indie rock band Florence and the Machine. Shooting for the atmospheric production – a double video for the band’s singles Queen of Peace and Long & Lost – took place on Easdale Island.

The production team made use of Location Scotland’s (LS) extensive location library as they planned the shoot. Fifty different options were considered before the decision was made to film on Easdale Island in the Firth of Lorn.

Nearly 80 crew members were ferried to the island for the three-day shoot and an entire local village was booked to accommodate everyone.

“The coast of Scotland is breathtaking, beautiful and harsh, an aesthetic mix that both Florence and I have been very interested in during the making of these videos,” said director Vincent Haycock.

“The Scottish people are amazing and especially the town of Easdale, the small island that we lived on and filmed.

“We shot in the winter and it was cold, brutal and endlessly inspiring, which I think really helped the story of Florence’s struggle with her family, the younger innocence vs. the feuding violence of the men around her.”

Commented Sophie Hubble, a producer at Park Pictures: “We wouldn’t have been able to pull off the shoot without LS, especially with curve balls such as throwing an additional shooting afternoon in on prep day. It was a fantastic shoot and LS and Nick Goldsmith were great.”

“Logistically it was one of the more challenging shoots,” added Sarah Drummond, Head of Production at LS, “but the location was so stunning and Vince’s work is amazing, so we knew that the hard work would be worth it.”

Band: Florence and the Machine
Record Label: Island Records
Director: Vincent Haycock
Director of Photography: Steve Annis
Production Company: Park Pictures
Executive Producer: Stephen Brierley and Paul McKee
Producer: Nick Goldsmith
Production Service Company: Location Scotland


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