House of Fraser’s Your Christmas, Your Rules commercial filmed at Black Island Studios
House of Fraser’s Christmas commercial, which does away with tradition in favour of a rebellious and cutting edge theme was filmed at Black Island Studios in London. Advertising agency 18 Feet and Rising are behind the campaign and post-production work was provided by Nice Biscuits.
With the fantastic dance choreography and stylised sets, the post production work on this project has been more akin to working on a music promo.
The commercial features a variety of groups dancing and singing along to a cover of Dusty Springfield’s You Don’t Own Me, interspersed with fast paced editing. The Island Studios company operates five separate filming spaces in both the UK and South Africa.
Russ Shaw, flame artist at Nice Biscuits explains: “it’s a very different take on a Christmas campaign. With the fantastic dance choreography and stylised sets, the post production work on this project has been more akin to working on a music promo. Most Christmas ads are quite often the same, with a focus on a product meaning you get that endless grade of a turkey, but here the product felt very secondary which was a refreshing change.”
He continues: “we created a memorable endframe, with a biker flying over a cityscape as the illuminating House of Fraser text appears in the centre of the screen. In total, Nice Biscuits provided 17 different edits and we used Flame 2016 to drive the process, making it easier and faster to extract all shots and enable the VFX department to begin post-production.”
John Lewis’ hugely successful Christmas commercial, The Man on the Moon was recently revealed to have been filmed on location in Brighton.
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