Written by Tom Deehan on Jan 21, 2016. Posted in On Location / Production News

Filmmaster shoots Nissan Nismo commercial in the United Arab Emirates

Production Company Filmmaster recently took to the mountains located between Fujairah and Ras Al Khaimah to film their new commercial for Nissan. The commercial features a range of Nissan Nismo vehicles including the Nismo GTR as they traverse the vast UAE landscape.

Filmmaster occupies offices all over the world as they film on an international scale. Their previous works include riding furniture for Freddy in Miami and racing through the streets of Madrid for Kia.

Speaking with the commercial’s Executive Producer Andrea Ciarla, he explained: “we shot there because the area allowed us to cover the different types of performance offered by these cars… we shot over two days, and used a drone for one day and a phantom camera for the other.”

While the UAE holds great potential as a filming location, Abu Dhabi is the only area within the country that offers incentives for productions. The Abu Dhabi Film Commission offers a cash rebate of up to 30%, for feature films, television productions and commercials.

For commercials a minimum spend of USD25,000 is required to obtain this incentive, which has a maximum cap of USD500,000 for filming and USD150,000 for post-production work. Alongside this formal incentive, Abu Dhabi also boasts a lack of sales tax and free assistance when scouting for locations.

UAE has hosted the filming of a number of big budget productions in recent years, including Fast & Furious 7 and Mission Impossible: Ghost Protocol which filmed on location in Abu Dhabi and Dubai respectively.


Director: Alessandro Pacciani

Client: Nissan

Production Company: Filmmaster



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