MADAM descends upon London landmarks for upcoming German commercial
UK based Production Service Company MADAM alongside German Advertising Agency Panama Werbeagentur, descended upon a number of iconic London landmarks to film a new commercial for the German company, Sparkssenverband Hessen Thüringen. The locations in question included Trafalgar Square, the ‘Walkie Talkie’ building, Tower Bridge and Cleveland Row.
The production used the extravagant Erasmus boat to travel on the Thames and secure the required shot whilst passing underneath Tower Bridge.
For a previous commercial, MADAM filmed at Kings Cross St. Pancras for Marriott Rewards, utilising the station’s unique architecture to convey a sense of luxury. When promoting the shoot, MADAM’s Executive Producer Michelle Stapleton explained: “London has a great film office so they can provide quick and detailed responses to your enquiries and indeed provide you with fast turnaround permits.”
While the UK does offer tax incentives to film and television productions in the form of a 25% rebate, the programme does not extend to commercials. What the nation can offer however is a film-friendly environment with an infrastructure in place to accommodate the needs of productions filming on location.
The commercial is expected to air through German cinemas and websites later this year.
Agency: Panama Werbeagentur GmbH
CD: Boris Aue
Agency Producer: Filomena Alder
UK Production Company: MADAM Films
Exec Producers: Carly Stone, Michelle Stapleton, Pippa Bhatt
Director: Christopher Mosselman
Producer: Filomena Alder
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