Dentsu and Bang TV stage high-speed car chase in Croatia for Lexus commercial
In their latest spot for Lexus’ new IS model car, Advertising Agency Dentsu and Production Company Bang TV filmed a high-octane chase in Rijeka on the Northern coast of Croatia. Production Services were provided by Bas Production as they handled the shoot which took place entirely on a local port.
The commercial sees professional stuntman Sam Hubinette (Need for Speed) manoeuvre his way through seemingly impossible corners and tight spots before successfully escaping in a storage container.
Speaking of the spot’s Director, Tom Whitehead, Producer at Bang TV explains: “Lino [Russell] was adamant from the start that the action had to be ‘balls-out’. Whilst the car was the star, the bike had to be ridden in an aggressive, threatening way to justify the chase. For one of the set-ups there was a serious risk of taking the car’s roof off as it dodged under a moving four ton container! Fortunately, we had world class drivers, able to get the right balance of safety and excitement.”
He continues: “we were fortunate to have a long lead in time on the production, which enabled us to build a relationship with the people at the port. We have amazingly resourceful contacts out there thanks to our decade-long relationship with BAS Productions, and they pulled out every stop to make a viable plan for us, including three days testing and rehearsal on location.”
Croatia’s tax incentive programme doesn’t extend to commercials productions, instead offering a 20% cash rebate to feature films and television shows that incur a minimum spend of EUR300,000. The incentive has proved popular with international Producers, managing to draw high-profile productions such Game of Thrones and Star Wars: Episode VIII.
Production Company: Bang TV
Director: Lino Russell
Producer: Tom Whitehead
Exec Producer: Jeremy McWilliams
DOP: Ekkehart Pollack
1st AD: Ina Luder
Service Production: BAS Production
Line Producer: Andrej Caruso
Offline Editor: Denis Marx
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