Standard Chartered’s new commercial filmed in remote Kenyan village
As part of their “Good enough will never change the world” campaign, Standard Chartered is endeavouring to show how the bank is contributing to sustainable economic growth worldwide. Emma Sheller, Global Head of Brand and Marketing wanted to show how the bank is “helping connect small communities to reliable electricity by financing an innovative portable solar power company”. Rather than being condescending, the commercial has an inspiring tone as it details how life for the inhabitants of the villages has improved since they gained access to renewable energy.
Local production service company Ginger Ink facilitated Corbijn and his crew while on location in Laikipia county, an area 30 km north of Mount Kenya. Ginger Ink has worked on shoots for Barclays Premier League and Smirnoff as well as Netflix’s Sense8 and feature film Clash of the Titans. With this experience they are able to assist international production teams and to ensure a smooth shoot. They say that “We have an excellent relationship with relevant government ministries and authorities. This means production is kept simple, efficient and secure.”
Most equipment is available in the country from cameras and lighting through to cranes dollies and sound equipment. If you do wish to import your own equipment, 25% import duty and 16% VAT on television cameras, digital cameras and video cameras are removed for film, TV and commercial producers. There is no formal incentive for productions filming in Kenya, but there is a zero-rating for VAT and taxable goods and services offered to film producers.
Kenya Film Commission will be exhibiting for the first time at FOCUS the meeting place for international production this year, on the 4th & 5th of December in London. Click here to register your interest in the event.
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