Written by Shona Smith on Nov 27, 2018. Posted in General Interest

A guide to FOCUS for the Advertising Industry

In partnership with APA, David Reviews, Cannes Lions, The British Arrows, AdGreen and many other leading industry organisations, FOCUS have developed a jam-packed two-day programme. Hot off the press, we can reveal that the Craftworks session will feature the Christmas John Lewis Ad with  adam&eveDDB CCO Richard Brim.

On 4-5 December FOCUS presents two days of inspirational talks, networking events with prominent advertising, film and TV producers and a chance to have some festive fun at the Business Design Centre.


Whats more, it’s all free-to-attend!Advertising Logos

Sessions designed for the advertising community include:

Tuesday 4th December

Production Companies – Be marketing ready for 2019 with Barnaby Spurrier Tomboy Films, Ben Schneider Radical Media, Ben Uttley Stamp Productions, Danny Fleet Watchable Films. In association with APA.

Human Creativity. How to bridge the gap between Tech & Humanity with Fiorenza Plinio Cannes Lions.

AR/VR – Increasing opportunities for your production company with Danny Fleet Watchable, Rory Byrne Imagination Immersive Studio, Yates Buckley Unit 9,
Josh Moore The Mill . In association with APA.

Wednesday 5th December

Why BAD is good for the advertising industry with Janey de Nordwall, The British Arrows.

The changing landscape – Is the traditional business model of advertising breaking down? with Arif Haq Freuds, Helen Hadfield Snapper Films. In association with APA.

Craftworks – A Positive Curation of Creativity with Richard Brim adam&eveDDB, Shirley O'Connor Academy Films, Anthony Moore Factory Sound, Paul Burke Copywriter, Maggie Blundell Spark44, Alicia Macdonald Missing Link Films

Making the Music with Simon Heeger, 2WEI Music.

There will also be a series of talks on sustainable production in the expanded Green Zone, in association with AdGreen and albert.

Click here for the whole programme

VarietySource Creative | Slate | Shots, Adforum and SohoSoho are media partners with FOCUS 2018

Ad media partners


Discover a whole world of production

Discover which production hubs are vying for your projects with incentives, services and standout locations. 235 organisations covering over 60 countries will be exhibiting at FOCUS – film commissions, locations providers and production service companies. They can give you the lowdown on incentives for commercials production and ways to maximise your budget.

FOCUS thumbnailThe Fun Part

FOCUS wants you to have fun, whilst making new contacts within the commercials, feature and TV industries. We have lined up Happy Hours, parties and receptions and you can relax at the Ginger Ink Africa Bar.

FOCUS is completely free-to-attend. Register here now and you can pre-schedule meetings, book sessions and network to your heart’s content

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