Challenging the status quo: the Gerety Awards are a new kind of awards show
Designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries, the Gerety Awards were set up with the philosophy that at a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role.
Joe Brooks and Lucía Ongay have more than 20 years combined experience working for advertising awards and believe it is time to do something different, "When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show”.
Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever", the Gerety Awards recognises global talent, mentors and allies within advertising—the people who will define and refine the standard to which advertising should be held.
Winning a Gerety will stand for the highest creative standards. but the awards believe that as times are changing so should our approach to creativity. As such, the jury will redefine what is traditionally perceived as ‘normal’ for the advertising industry.
Judges include accomplished agency and brand leader from around the world and executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney.
The confirmed jury includes Rosie Arnold, former CCO, AMV BBDO, Judy John, CEO Canada & Chief Creative Officer North America (pictured right), Leo Burnett, Nunu Ntshingila, Regional Director, Facebook Africa (pictured left), Tara Ford, Executive Creative Director DDB Sydney Australia and Merlee Cruz-Jayme "Chairmom" and Chief Creative Officer, Dentsu Jayme Syfu
The Gerety Awards are now open for entries. To find out more click here.
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