Superdry found summer in South Africa for new spot
Superdry’s new ad shows off the apparel brand's collection to its full potential with the help of South Africa’s reliably photogenic locations.
The quick and colourful minute-long ad sees adventurous sun seekers exploring the country's rocky cliffs, brilliant blue waters, beach side promenades and coastal roads.
Production took place in South Africa. The country is well acquainted with British productions looking for winter sun backed up with a dependable production infrastructure. Known for its majestic locations and well-equipped industry, the county is a top pick for high end shoots of this kind. Despite being a eleven hour flight, the time difference between the Europe and South Africa is minimal, making it a convenient destination for European shoots.
Partizan’s Radical Friend directed the spot for Mother London. Elsewhere in South Africa, the BBC’s Noughts and Crosses, taking advantage of the 35% Foreign Film and Television Production and Post-Production Incentive cash rebate system which applies to TV and film productions shooting more than twenty-eight days in South Africa.
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