Gerety Awards 2019 announce shortlist
After three weeks of judging in ten capital cities with some of the world’s most esteemed creatives, the Gerety Awards has announced its shortlist.
Entries from more than thirty countries competed for the first Gerety Awards and the shortlisted winners are from Australia, Brazil, Canada, Chile, Colombia, Denmark, Estonia, France, Germany, India , Italy, Japan, Lebanon, Netherlands, New Zealand, Philippines, Poland, Russia, Spain, Sweden, Thailand, UK and USA.
The most awarded shortlisted countries include USA, with thirty-seven, the UK with fifteen, while Germany and Spain both have thirteen shortlisted entries.
Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury. Executive member Genevieve Hoey, Group ECD at R/GA explained “The Gerety Awards was a room of super diverse senior creatives, passionately debating work and ideas. It should be irrelevant to know that we were all women. But it’s not. Awards shows like The Gerety matter to our industry right now. Elevating new female voices in the discourse on creativity, including more seats at the table to discuss what work should be celebrated – or not – will positively shape the future of a more diverse and inclusive industry we can all be proud to work in”.
The most awarded shortlisted networks include BBDO, VMLY&R, Mullen Lowe and Leo Burnett and the most awarded shortlisted agencies include BBDO New York, Edelmen UK, Leo Burnett Toronto and Mullen Lowe SSP3.
Campaigns that were most shortlisted include, Petal Paint, for JAT Holdings from Leo Burnett Toronto, Viva La Vulva for Essity Bodyform/Libresse by AMVBBDO and Fresh prints for Aldi by McCann Madrid, Spain.
In terms of the UK, fifteen entries were shortlisted. Edelman’s Old Milk for Coop and AMVDBBDO Viva La Vulva campaign gained the most shortlist nominations in CUTS including Works for Good cut, Experience, Health and Communication. Entries from Edelman and AMVBBDO Networks dominated the UK’s shortlist, while Leo Burnett and Analog Folk both gained one shortlisted award each.
Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and hot it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind”.
Ongay also noted that no shortlisted entries in the Pharma and Portfolio CUT, explaining that “although there were some great entries in these Cuts our jury felt they were not strong enough. Only the very best work will be awarded with a Gerety”.
Ambassador and Grand Jury member Tista Sen, Regional Creative Director, Wunderman Thompson South Asia said “The Gerety Awards in spearheading this announces an all new way in which creative work is perceived. Judging work with women across the table is a whole new learning experience. The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again”.
The Grand Jury will now choose the final winners which will be announced at the end of July.
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