Written by Shona Smith on Nov 25, 2019. Posted in On Location

David Beckham explores Scotland’s Whisky scene on location with the Haig Club and LS Productions

The Adam&EveDDB documentary style shorts sees David Beckham visit numerous locations to understand the efforts made by Haig Club to maintain its reputation as one of the most sustainable distilleries in the world. First launched on Beckham's Instagram IGTV, the documentary style spots are aimed at the Millenial and Gen Y audiences.

Shot by Director Hopi Allard and DoP Cedric Schanze, Studio 99 and DB Ventures brought service company LS Productions onboard for the shoot who sourced crew and equipment and planned smooth logistics for talent, cast and crew.

LS Productions also sourced the locations for the spot, many of which highlight Glasgow’s evolving bar scene. Iconic music venues such as The Barrowland Ballroom feature, and LS negotiated exclusive use of Radisson Red Sky Bar. At sustainability-focused bar The Finnieston, Beckham explores the Haig Club’s sustainable reputation.

The spots launched on Beckham’s Instagram profile using IGTV, and the short documentary-style spots focus on the Haig Club’s accessibility for Millenial and Gen Y audiences. At Cambus Cooperage, for instance, Beckham meets with Diageo’s first female apprentice cooper who teaches him the ancient techniques to craft casts.

Deva Smith, Senior Producer at LS Productions comments “Working with the likes of David Beckham means you have to run an incredibly tight ship to ensure they’re not exposed to swarms of fans and press. The purpose of this spot was to capture David’s natural curiosity and reactions in the different scenarios, so it was imperative that his every need, as well as that of his team and his entourage, were met – alongside that of client and crew”. Smith adds “At LS Productions, we pride ourselves on providing a personal touch on every shoot. In this case we were even able to indulge director Hopi Allard’s interest in surfing on the final day”.

The spot concludes with a beach party attended by those met on his travels in Scotland and Haig Club influencers from across the globe. LS Productions found the sandy beach spot in East Lothian only a stone’s throw from Edinburgh. Shots of the beach shots were captured by drone as guests experienced Scottish cuisine from Mac & Wild.

Justine Randle, Producer at DB Ventures states: “Deva, Marii and the LS Productions crew are always three steps ahead with their planning. They come prepared, but ready to react to changes. That is such an asset to have on set where things are constantly evolving, comfort and security is paramount, and the days are action packed. We loved our work with them.” 

Credits
Client: Diageo
Agency: Adam&EveDDB
Director: Hopi Allard
DOP: Cedric Schanze
Stills Photographer: James Turner
Talent: David Beckham
Production Company: Studio 99 / DB Ventures
Executive Producer (Studio 99): Nicola Howson
Producer (DB Ventures): Justine Randle
Service Production Company: LS Productions
Service Producer (LS): Deva Smith