Written by Shona Smith on Nov 19, 2019. Posted in General Interest

The Advertising Producers Association’s Christmas Party is presented in association with FOCUS, Dudeservice and Hero Productions Iceland

Advertising Producers Association (APA) Christmas Party on Monday 2^nd December at the Ace Hotel Roof Terrace with FOCUS, Dude Services and Hero Productions Iceland. The annual party is the must-attend event for the UK advertising industry during the Christmas period ahead of FOCUS.

Steve Davies, Chief Executive of the APA comments “The APA and FOCUS are once again joining forces to kick-off the season of excess with our Christmas party! It’s a great way to round up the year, with APA members all in one place, along with guests from the world of production services. The rooftop of the Ace Hotel Shoreditch offers incredible views of the city, and plays host to the industry very much deserving of a couple of drinks and good company after making it through the trials and tribulations of the past year! And as it’s a Monday, heads hopefully won’t be too fuzzy for the APA talk “Be Marketing Ready” at FOCUS 2019 the next day”.

Clara Le, Commercial Director of FOCUS says that “We are delighted to once again host our Christmas party with the APA and Steve Davies. The party is the main event for the London advertising industry, and a highlight of our annual calendar. We look forward to welcoming partners Dudeservice and Hero Productions Iceland on board for the 2019 event”.

Claudio Pintus, Executive Producer at Dudeservice says “Dudeservice is a brand-new service company for commercials, feature, documentary, music videos and anything related to images. Although created in 2017, we are formed by industry veterans Deborah Rubertelli, Ago Panini and myself, who share not only production expertise but also a creative vision on any project in order to give our clients the best production value that Italy can offer. The APA Christmas Party comes at a great time for Dude Services as we continue to grow our relationship with the UK market, having already worked with brands such as Martini and Peroni directed by Jake Nava and produced by our friend Ben Cooper at Cherry Studio. It is also a chance to let people know that while Italy has the reputation of being an expensive country, we do believe that it is possible to deliver very competitive budget solutions and keep the best Italian ingredients!”

Hero Productions Iceland also partner with the party for the first time. Bui Baldvinsson Executive Producer at Hero Production Iceland notes, “we have been attending FOCUS since 2017, and are excited to attend the APA Christmas Party, in association with FOCUS to connect with the London advertising community, many of whom we have had the pleasure of working with in the past” and adds that “as a full-service production company based in Iceland we work with any type of project, from advertising to feature and TV and FOCUS is a great chance for us to maintain our relationships with clients including Warner, BBC, TBWA and others. We are aware that Iceland has the reputation of being an expensive place to shoot, but as a service company we make your money work hard for you, and go above and beyond to exceed expectations. Attending international events helps us to get this message our there - after all, everyone needs a Hero”. 

FOCUS the meeting place for international producer takes place on the 4 & 5 December 2019. Register now to receive your free delegate badge.