Framestore launches pre-production services
Expanding Framestore's existing capabilities, Framestore Pre-production Services (FPS) will provide clients with more adaptability and flexibility for standalone pre-production support or seamless end-to-end production solution.
“Our clients needs are as varied as the projects they bring us, with some needing a start-to-finish service that begins with concept art and ends in post while others want a bespoke, standalone solution to specific creative challenges, be that in early stage concepting, through layout and visualisation or in final animation and VFX” explains Framestore CEO Sir William Sargent. “What we’ll ultimately deliver goes well beyond previs and beyond visualisation. Plans of this scope, scale and ambition mean significant investment, but given that we’ve made our name being adaptable, innovative and attuned to industry needs it’s a logical, necessary next step for our clients and for Framestore”.
The move will see Framestore's previs, virtual production, techvis and postvis services built out and aligned with Framestore’s renowned Art Department (which operates either as part of the Framestore workflow or as a standalone creative service), virtual production team and R&D unit, and integrated with the company’s renowned VFX and animation teams.
Alex Webster joins as MD, Framestore Pre-production Services from running The Third Floor, London and comments “This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualisation industry. It marries the company’s extraordinary legacy in VFX with established visualisation and emergent virtual production processes, supported by bleeding edge technology and dedicated R&D resource to inform the nimble approach which our clients need. Consolidating our pre production services represents a significant creative step forward, and one that will see us bring new people, skills and ideas to Framestore and its clients”.
The move builds on paradigm-changing work on films such as Gravity and the knowledge gained during the company’s successful eight-year London joint venture with visualisation company The Third Floor.
Recent projects completed include Avengers: Endgame, Blade Runner 2049, TV series His Dark Materials and immersive entertainment Lionsgate Entertainment World, the ‘Field Trip to Mars’ group virtual reality experience.
Currently FPS is working on feature film projects as part of an integrated offering and also as a standalone visualisation partner, with more projects slated in the coming months.
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