Written by Shona Smith on Jan 21, 2020. Posted in General Interest / On Location

Partizan starts the year with a spark for Puma with Barcelona based Falca

To launch the Puma Spark Pack features three trainers in new bright ultra yellow and orange alert colourways, French Sport Marketing agency LaFourmi collaborated with Puma on a enigmatic campaign featuring its star assets including French Superstar Antone Griezmann, Luis Suarez and Romelu Lukaku.

Positioning the Spark Pack as for the players who “spark their team and the game changers” the sixty second spot produced by Partizan and directed by Sharif Abdel Mawla mixes traditional football shots with abstract sequences and is embellished with an 80s inspired synthesizer melody.

Barcelona based production service company Falca helped bring the star filled spot to life. Under the watchful eye of football coach Pep Guardiola, the sixty second spot features Puma's assets together including Barcelona’s French superstar Antoine Griezmann, Sergio Agüero, Luis Suárez, Marco Reus and Romelu Lukaku and the current European Champions Eugénie Le Sommer, Nikita Parris and Dzsenifer Marozsán.

100% digital and via social media, the campaign is distributed through the powerful ecosystem of the players’ social networks stories and timelines as well as Puma’s main contact points.

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