Written by Shona Smith on Sep 23, 2020. Posted in General Interest

Reset 2021 conference will mark the beginning of a critical year for advertising

The Advertising Association, the IPA and ISBA are collaborating on their first joint industry conference - RESET 2021- to take place on January 28, 2021. The event marks the beginning of a critical year for UK advertising and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public trust in advertising.

The event is for all advertising professionals across brands, agencies, media owners and tech platforms and a line-up of speakers from the advertising and political landscape with join the Presidents of the three associations – the AA’s Keith Weed, ISBA’s Peter Duffy and the IPA’s Nigel Vaz. The four hour programme will cover key themes central to the future of every person working in UK advertising:

• The Recovery - how advertising can support the UK as it deal with the fall-out of COVID-19 and moves to a new role with Europe and the rest of the world
• Lessons Learned – the lessons from the coronavirus crisis that we must recognise and embrace to emerge stronger as an industry
• Public Trust – how we make the system change that is needed to rebuild trust and improve the advertising experience for the public

Keith Weed, President, Advertising Association, said: “Our country and industry has never faced such disruption during peace-time, nor has it had such a vital role in how business and society responds to a unique crisis that affects us all. We need a combined effort across the advertising landscape to do everything in our power to be the very best that we can be. RESET is the moment for all advertising professionals to gather and focus on how we emerge stronger in order to help our country and economy recover and rebuild.”

RESET 2021 replaces the Advertising Associations LEAD conference and ISBA’s Annual Conference. Tickets are on sale now and can be bought online.