Cannes Lions honours Anheuser-Busch InBev with Creative Marketer of the Year award
Cannes Lions are celebrating Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time. Last year’s Cannes Lions awards (which were given for work from 2020/2021) saw AB InBev amass an outstanding haul of 40 Lions. This total was comprised of two Grands Prix, two Titanium, nine Gold, 10 Silver and 17 Bronze Lions.
“This remarkable recognition reflects our commitment to harnessing the power of our creative teams and partners from around the world,” says AB InBev’s CEO Michel Doukeris. “It has been great to see the creativity of our brands translating into category and business growth. I’m very proud of our colleagues who always dream big and use creativity to create a future with more cheers.”
“What we see time and again at Cannes Lions is that when brands unlock their creative capability and potential they drive real business growth,” adds Simon Cook, Cannes Lions CEO. “AB InBev has shown how creativity can be used as a lever to drive incredible success. Its belief in the power of creative culture and capability has resulted in a body of Lion-winning work and it's a shining example of a brand that is leading the way in creative marketing. We are delighted to be recognising their sustained efforts by honouring them as our Creative Marketer of the Year.”
The Creative Marketer of the Year award was Introduced in 1992, with past recipients including: Apple Inc. (2019), Google (2018), Burger King (2017) and Samsung Electronics (2016). Most recently, in 2021, Microsoft demonstrated that outstanding creativity drives business performance, winning multiple Lions at the Festival.
Over the past few years, some of the standout work has included Budweiser’s TagWords in Brazil, Corona's The Match of Ages in Mexico and Bavaria’s Tienda Cerca in Colombia. Michelob Ultra's Contract for Change in the US is another standout performer, winning the PR Grand Prix and a further eight Lions, including a Titanium.
AB InBev will be honoured at the final Awards Show of the Festival on Friday 24 June. Cannes Lions takes place between 20-24 June and will provide an annual forum for the global industry, addressing the most pressing issues that they and the world are facing today.
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