Take 1 will provide hard-of-hearing captioning services for Discovery Networks
Take 1 has been appointed as an approved access services provider for Discovery Networks in the UK. The company will offer hard-of-hearing captioning services for the discovery+ streaming service. This move is designed to support the growing inventory of Discovery Networks content streamed to UK audiences.
“Take 1 are specialists in capturing dialogue accurately and creating captions that meet both the specific needs of the content platform and comply with OFCOM or FCC guidelines,” explains Claire Brown, VP of Global Sales at Take 1. “By combining the talents of multi-skilled teams to create high-value content, AI to streamline processes, and interchangeable data to create efficiencies across the content supply chain, we’re also uniquely able to deliver at scale while providing the personalised service of a boutique supplier.”
Media and entertainment businesses have turned to Take 1 with their scripting and localisation services for over two decades. Recently the company embarked on an ambitious expansion of its access and localisation services. This development included: partnering with local studios and vendors across multiple territories, making a number of senior hires and acquiring US-based transcription and captioning company Verb8tm. Take 1’s selection as an approved access services provider to Discovery Networks follows a competitive tender process.
“Take 1 has been a trusted supplier of transcription services to Discovery for many years and have always provided high quality content and excellent service to our teams,” says Amanda Smith, VP of Languaging Strategy at Discovery. “We’re confident that they will apply the same dedication and commitment to quality when providing access services for discovery+.”
The discovery+ streaming service launched in the UK in late 2020 and around the world early in 2021. It features content from Discovery Channel, TLC, Animal Planet, ID, Discovery Science, Discovery Turbo and Discovery History as well as free-to-air brands Quest, Really, Quest Red, HGTV, Food Network and DMax.
There are currently no legal requirements for providers of on-demand programming services in the UK to make their content accessible to viewers with hearing or visual impairments. However, OFCOM recently concluded consultation on recommendations they are preparing to present to Government in this regard. The recommendations being considered are that on-demand providers must provide subtitles on 40% of their programmes, audio description on 5% and signing on 2.5% within two years of the rules being introduced. After two more years, these quotas could increase to 80%, 10% and 5% respectively. Meanwhile, the targets that discovery+ have set for themselves, which Take 1 will help deliver, are set to position the platform way ahead of these requirements .
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