Written by Joe Jackson on Mar 14, 2022. Posted in Awards and Festivals

Gerety Awards 2022 announces deadline extension and new B2B category

A new B2B category has been revealed for the 2022 edition of the Gerety Awards. This new part of the competition will celebrate the best in creativity for advertising products and services between businesses. Alongside the unveiling of the new B2B category, the competition has decided to extend its deadline. Applicants now have until 15^th April to submit their advertising, marketing and creative communications work.

“B2B marketing being treated as the unloved stepchild of creative advertising, is a thing of the past,” explains Katharina Maun, Founder & CCO of DODO, Austria. “Realising that we live in a globalised world where businesses need to build relationships with partners around the world, opens up a huge field of creative opportunities. Especially when addressing really niche target groups, creatives are challenged to find new ways of communicating. And the cliche that B2B advertising is unemotional and boring is passé: businesses are people. They read your stuff. So be nice, surprising and creative.”

Named after Frances Gerety (the copywriter who coined the slogan "A diamond is forever” in 1948) the competition prefers the term 'Cuts' to 'categories.' In this sense, the winner of each 'Cut' has the potential to shine as brightly as a collection of newly-cut diamonds.

TV/Cinema, Print, Alternative, Online Films, Digital, Radio, Product & Packaging Design, Mobile and Integrated campaigns can be entered into any of the Cuts, including the new B2B Cut. Judging is based on the entries received in each Cut regardless of medium (except for the Craft Cut which is judged by craft type).

The Gerety shortlist - as well as the Agency and Production Company of the Year - will be announced in June. In partnership with leading ad publications around the world, live jury panels are set to offer their insights and expertise at the ceremony.

By considering all forms of advertising (and not just examples that are specifically tailored for women) from female perspectives, the Gerety Awards acts as an important benchmark for the industry. In seeking ways to disrupt the patriarchal standards that have traditionally underpinned the advertising industry, the ceremony prioritises empowerment. Past winners have reflected that being a Gerety winner is proof that their work resonates with a female audience. Further details about entering the competition are available at www.geretyawards.com.