Written by Joe Jackson on Jun 14, 2022. Posted in Awards and Festivals

UK shortlist among global advertising talent at Gerety Awards 2022

The Gerety Awards has revealed its shortlisted UK entries. Entrants for the 2022 edition of the competition include: The Fantastic World of Smoothness - for Tequila Maestro Dobel, by The Lift London; #painstories - for Bodyform/Libresse, by AMVBBDO London; and Time Keeper - for Janssen, by Edelman London. Riff Raff Films, DentusMB Manchester, The Gate London, Lucky Generals, McCann London and FCB Ferno are also among 2022's UK shortlist. This industry event celebrates advertising campaigns that resonate with a female audience, featuring work from top creatives based all over the world.

“The Gerety Awards is the ad industry's only competition to put women front and centre to judge creative work from around the world,” emphasises the ceremony’s UK ambassador and copy chief Vikki Ross. “And from a different perspective.”

At this year’s ceremony, the UK’s entries will constitute a fundamental part of top creative talent from across the global. 314 entries were shortlisted from 37 different countries. While 72andSunny were the Most Shortlisted Agency with a total of 14 entries, IKEA was the Most Shortlisted Brand with entries from DDB Group Italy, Leo Burnett Riyadh, McCann Madrid and Memac Ogilvy Dubai.

Meanwhile, Winners of the 2022 Agency/Production Company of the Year by Country are:

• UK Agency of the Year - AMVBBDO
• UK Production Company of the Year - Riff Raff Films
• USA Agency of the Year – McCann New York
• USA Production Company of the Year - Partizan
• Austria Production Company of the Year - mel p filmproductions
• Mexico Production Company of the Year - Oriental Films
• Belgium Production Company of the Year - Hamlet
• Belgium Agency of the Year: BBDO Belgium
• Japan  Agency of the Year - Dentsu Inc
• Philippines Agency of the Year - Dentsu Jayme Syfu

In-person judging sessions were held around the world, and this week supporters can watch the jury insight panels live on YouTube from Brazil, UK, USA, Mexico, Denmark, Belgium, Austria, Philippines and Japan. The full shortlist is available at: www.geretyawards.com.

Ross adds: “This year, I was very lucky to be invited to bring together a team of influential and inspirational leaders to join me in reviewing hundreds and hundreds of entries. Entries so many of us hadn't seen before, making the experience truly global and unique. The quality was high - so high. The work was innovative and unique. Thoughtful and thought-provoking. Fun too. Proving that even in the toughest times and the strangest of circumstances, creatives will always create meaningful and memorable work. We all left feeling invigorated and excited for the future of creativity.”

The Grand Jury includes some of the ad industry's most renowned, respected and awarded leaders within the industry. The Jury will announce the final winners on Tuesday, September 6 2022. Categories will include Gold, Silver, Bronze, Grand Prix, and overall Network and Agency of the Year awards.