Written by Kianna Best on Oct 31, 2022. Posted in Production News

Brasserie Hennes is the setting of Parisian fashion flare in new H&M ad campaign

Naomi Campbell stars in H&M’s Parisian influenced commercial campaign. Set in the fictional fashion district of Brasserie Hennes, the stylishly dressed cast sashay and pose through the café lined streets, showing off the upcoming pieces for the Autumn/Winter collection.

‘It's a pleasure to work with H&M on this film inspired by a city so close to my heart. Great fashion should be for everyone, and it's amazing to see this campaign champion that,” commented Naomi Campbell.

Campbell, the designated fashion insider, is joined by model Jill Kortleve who is curious about her new fashionable surroundings. The rest of the model cast included creator-couple Young Emperors, Jordan Barrett, Paloma Elsesser and influencer twins, Molly and Reese Blustein. Set amongst the backdrop of a fictional district so heavily influenced by the fashion capital, the models partake in the quintessentially Parisian day to day activities.

“Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We’re delighted to bring the wonder of Paris to H&M and we can’t wait to share it with you all,” added Ann-Sofie Johansson, Creative Advisor at H&M

Production company Anonymous content take the lead on the colourful campaign, with Bardia Zeinali at the helm as director of the project. Daniël Bouquet served as Director of Photography along with Tor Fitzwilliams as executive producer and James Greenall as producer. Service production company Icon Films Sofia  were brought on board to assist, with the team including Emil Rangelov, Beba Yordanova and Gergana Kuzmova.

Images courtesy of H&M