Netflix In Your Neighbourhood launch celebrates New Mexico Productions
On 30 September 2022, Netflix launched their website. The site is home to a space where local and international audiences can explore New Mexico based Netflix filming locations.
Contributing to popular Netflix productions such as The Harder They Fall, Stranger Things 4, Daybreak, Army of the Dead and End of the Road, New Mexico’s desert landscapes and old town architecture has becoming a filming go to. The launch of the website will give industry professionals and fans alike the opportunity to acknowledge the breadth of landscapes that the state has to offer for filming.
“New Mexico provides an iconic backdrop for our films and series that are watched by our hundreds of millions of members around the world,” said Nick Maniatis, Director of Studio and Production Affairs at Netflix. “We know that falling in love with a show can also mean falling in love with a place, so we built this website to make it easier for our fans to find and visit the beautiful New Mexico locations we use every day.”
By either searching by the title of the film or series, or by the location within the state, fans can pinpoint the exact filmed locations, transporting themselves to the worlds of their favourite characters and the settings of their beloved shows. Locations include Albuquerque, Moriarty, Los Lunas, Galisteo, Santa Fe, Bernalillo, Sandia Park and Chama. Zooming in, users are also able to delve deeper into the locations, finding what popular attractions and hidden gems are nearby. Tourist sites such as the Aspen Vista Hiking Trail in the Santa Fe National Forest, the Indian Pueblo Cultural Centre in Albuquerque, and Tome Hill in Los Lunas are all available to explore on the website.
“By offering and promoting new visitor self-guided experiences, like this Netflix-produced film and television location map, there is potential to encourage locals and visitors alike to explore communities throughout the Land of Enchantment,” said Jen Paul Schroer, Cabinet Secretary for the New Mexico Tourism Department. “As the film and television industry continues to grow under Governor Michelle Lujan Grisham’s leadership, we know that New Mexico is strategically positioned to attract investments in film and television themed attractions, entertainment venues and other tourism related businesses.
Appealing to both visual production and touristic exposure, the new initiative falls in line with Netflix’s recent trend of giving fans the opportunity to immerse themselves in the shows they have grown attached to. In celebration of the launch, Netflix also hosted a Stranger Things-themed skate night on the same day as the launch at Skate-O-Mania in Albuquerque, a filmed location of the show.
The locally dedicated site is the most recent example of the company’s commitment to New Mexico. Netflix spent more than USD 250 million on local production form 2019 to 2021 in New Mexico. USD 1 billion has also been promised to the state in production spending over the next decade. As a result of these investments, more than 5,000 cast and crew jobs have been created in the state.
Images courtesy of Netflix
Not Logged in
You must be logged in to post a comment
There are no comments