Written by Kianna Best on Feb 7, 2023. Posted in Production News

Kathryn Hahn travels to the Wild West for new Hubspot campaign

With swinging saloon doors and a rust tinted colour grade, the newest campaign for Hubspot sets Kathryn Hahn against the familiar backdrop of the old West. The project was curated by director  Tony Yacenda of SMUGGLER, along with creative agency 72andSunny New York. Titled Success Stories, human values meets work place processes to promote authenticity in business.


With a somewhat comical confidence Kathryn Hahn saunters across the dust covered land of her Old West setting, swinging open the saloon doors with gusto. As she grips on to the maple coloured wood doors, she likens them to the the intuitiveness and flexibility that Hubspot gives users, outperforming the competition every time.


72andSunny NY creative directors Clare Jensen and Whitney Yando commented:“It’s exciting to evolve the creative into the world of Wild West outlaws! There are so many fun tropes and storytelling opportunities — CEO Kathryn can go from leading a stagecoach acquisition campaign to presiding over a competitive sales duel, with full trust in HubSpot CRM to fuel her company’s growth. It’s not every day that a B2B brand plays in such imaginative worlds, and we’ve loved partnering with HubSpot to differentiate its brand — with humor and humanity.”


Image courtesy of HubSpot / 72andSunny New York


Amy Marino, head of global brand marketing at HubSpot, added: “Through the lens of Kathryn’s fictional outlaw enterprise, we highlight how HubSpot’s robust offering across marketing automation, sales tracking, and customer support can help any organization win the Wild West of running a business.”


This latest commercial from the CRM platform follows the first global campaign of theirs which aired in February of last year, also featuring Hahn, this time as a pirate. Whilst she may not be able to always meet her target with a game of darts, she can be reassured that with Hubspot, that will never be a problem. Although falling victim to the slew of employee cuts recently, Hubspot are continuing to reassure users that the software is just as useable as ever.


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