Written by Kianna Best on Apr 20, 2023. Posted in General Interest

Dieter Lebbe joins as head of production at MullenLowe LA office

Award-winning Belgian executive Dieter Lebbe has joined MullenLowe’s Los Angeles office as their newest head of production. Working with executive creative directors Laura Sampedro and Carlos Alija, Lebbe will be in charge of daily film, digital and art production for the office across its client roster. With a 20 year career supporting him, the newest addition to the company brings a diverse collection of experiences for high profile clients.

“Dieter is a valuable addition to our team with his diverse experience and passion for content, ranging from commercials and branded entertainment to TV shows and digital media,” stated Alija. “We look forward to seeing him push our teams to think differently in this challenging economic landscape in order to maintain the highest level of creativity and production value,” added Sampedro.

Image courtesy of Dieter Lebbe

From gaining production credits for reality shows such as Big Brother and Fear Factor to working on the creation of global campaigns  for Netflix, Levi’s, Headspace and Dolby, Lebbe has quite the career behind him. After working with esteemed agency Duval Guillaume as head of TV, the producer moved on to Caviar where he remained for almost a decade. Transcending the company’s foundation, Lebbe spearheaded Caviar Digital, a creative footprint marking in the new space of media content and digital storytelling. Returning to the agency side of things, Lebbe joined Droga5 as executive producer and then TBWA\Chiat\Day New York. The past years have been spent contributing to projects on behalf of 72andSunny, AKQA and GUT.

Image courtesy of Netflix

Lebbe said, “I admire what Javi (Javier Passerieu, managing director, MullenLowe LA), Laura, and Carlos have done to rewire the agency creatively. They have a track record of creating highly crafted work and I’m looking forward to leading the production team in becoming an essential part of that creative process.”