2023 Gerety Awards announce winners
For another inspiring year, the Gerety Awards returned to celebrate an impressive slate of creatives for their 5th annual celebration. Tackling conversations around climate change, refugees, immigration, diversity, all the while making space for humourous projects to thrive, 4 entries came out on top winning the Grand Prix with a combined total of 161 winning for the gold, silver and bronze prizes. Amongst the celebrated top performers were industry boundary pushers including Riff Raff Films, McCann Manchester, and Uncommon Creative Studio.
Joan Colletta Senior Director, Global Brand Marketing McDonald's had the following to say: “Being recognized by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world, ” commented Joan Colletta, McDonald’s senior director of global brand marketing. “Congratulations to all the brands recognized this year and we’re proud to be in your company.”
Amongst the winners were powerful commentaries on climate change as featured in The Monkeys’ project for The Governement of Tuvalu, Gold Communication Cut winner Dirty Laudry shining a light on gender equality, as well as inclusivity with Vaseline’s highlighting of the necessity for skin conditions featured on people of colour. However, humour still found its place amongst the winners with Twix’s Bears, M&M’s Candies Cancelled and top performer Skittle’s Apologise the Rainbow.
Whilst McDonald's came out on top as the most awarded brand at the 2023 instalment of the ceremony, the most awarded piece was The Glitch for Alzheimer Forschung Inititive by BBDO Germany, who took home 3 Gold, 3 Silver and a Bronze award. Next up was Apologise for Rainbow followed by Shout for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up 1 Gold, 4 Silvers and a Bronze.
Entries with the most wins hailed from USA, France, Germany, Spain, Canada and UK, contributing to this year’s Gerety Awards saw winners spread across 34 counties. 4 projects took home their respective Grand Prix awards including The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song winning the Grand Prix for Alternative media in the Innovation Cut, Grand Prix for Integrated Campaign in the Experience Cut winner See My Skin, Vaseline Healing Jelly for Unilever by Edelman, Where To Settle for Mastercard by McCann Warsaw taking home the Grand Prix for Strategy in the Work For Good Cut and Grand Prix for Integrated Campaign in the Humour Cut recipient Apologize the Rainbow for Skittles by DDB Chicago, which also one 2 Gold and a Silver.
Images courtesy of Gerety Awards
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