Written by Kianna Best on Dec 11, 2023. Posted in General Interest

Advertorial: Madrid, present in Ventana Sur (Buenos Aires) to strengthen ties with the Latin American Industry

Madrid Film Office, the audiovisual office of Madrid City Council, was present last week at Ventana Sur (Buenos Aires), the most important market for audiovisual content in Latin America. With the aim of promoting relations between Madrid and the Latin American audiovisual industries, two round tables have been organized to highlight the main programs that have been launched in recent years. These have the objective of stimulating media projects in the city and the opportunities that Madrid offers for international co-productions, taking as a case study the Spanish-Argentine co-production Adiós Madrid, by Diego Corsini.



Madrid is betting heavily on promoting synergies and alliances between the Madrid and Ibero-American audiovisual sectors. In addition to Ventana Sur, the Madrid Film Office and the Madrid City Council annually sponsor projects such as the Platino Awards, aimed at bringing Ibero-American culture and cinematography closer together, as well as the Iberseries & Platino Industria, the largest industrial event for Ibero-American audiovisuals, held annually in Madrid to enhance the talent of creators and promote international co-production in the Spanish and Portuguese markets. This year the PRODU 2023 Awards, granted by the leading content provider for television, advertising and technology professionals in Latin America and the US Hispanic market, also had a connection with Madrid.



Madrid has established itself in recent years as one of the main content production centres in Europe and an undisputed bridge with other Latin American industries both at the cinematographic level and regarding productions for streaming and tv platforms. Series such as Santo, a Spanish-Brazilian thriller produced by Nostromo Pictures for Netflix, or Montecristo, produced by Secuoya Studios and the company of Cuban actor William Levy, Las pelotaris 1926, produced by The Mediapro Studio, and Los artists, produced by Isla Audiovisual, all for TelevisaUnivision's Hispanic streaming platform Vix, are a small example of this boom.


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