Written by Kianna Best on Jan 31, 2024. Posted in General Interest

Danny Robinson named CEO of The Martin Agency

The Interpublic Group announced yesterday that Danny Robinson will take on the role of CEO at The Martin Agency. Robinson has worked for the agency for the past two decades, most recently serving as the agency’s chief creative officer. He will be taking over from Kristen Cavallo who was named Global CEO of MullenLowe Group 14 months ago.

Image courtesy of Jared Soares / The Martin Agency

"Our leaders don't operate on an island. And that includes our CEO,” said Robinson. “Martin has an executive committee that works as a team on every major decision facing the organization and I have been an integral part of the team for the last five years. I’ve seen first hand what can be accomplished when we all row together. Kristen, the entire executive team and all our people and partners have set this agency up for what will be its best chapter yet. We will continue to lean into our mission to fight invisibility and build the agency, client brands and an industry of which we can all be proud. It is my honor to lead the agency into its next era.”

“Moving from CCO to CEO is uncommon, but it shouldn’t be. Our industry has become increasingly focused on consolidation and efficiencies, and we need to return the conversation to creativity,” said Cavallo. “Some of the industry’s most enviable work has been made by agencies led by creative people. Too often, they leave to start their own agency to be taken seriously as business leaders. Danny has held roles across the agency in preparation for just this moment.”

During his two decades at The Martin agency, and being named CCO in  2020, Robinson has overseen a multitude of projects including UPS x Awake Bodega at NYFW, TIAA’s The Dre$$ and the Solo Stove viral campaign featuring Snoop Dogg. Robinson also co-founded cultural insights-driven creative shop Vigilante prior to his time at The Martin Agency, driving Oprah Winfrey’s infamous giveaways and Heineken’s “The Nod”. He also sits on the board of non-profit Creative Ladder, founded by Ryan Reynolds.

“The Martin Agency is iconic in our industry and has consistently demonstrated that its talented people can create the kinds of ideas and creative platforms that build and power iconic brands. That’s in no small part thanks to the quiet contributions Danny has been making for many years, in a variety of key leadership roles. He knows our business, our clients, and the industry. As importantly, he believes in the power of our industry to do good. Though he would likely not describe himself as such, Danny is a creative visionary, and I’m sure the contributions he can make to this storied agency as its CEO will be significant,” added Philippe Krakowsky, CEO of IPG.