Written by Kianna Best on Jun 22, 2024. Posted in Awards and Festivals

Cannes Lions 2024 winners announced

That’s a wrap on Cannes Lions 2024. Coming to a close on Friday 21 June, the international festival of creativity announced their final winners amongst the film, titanium, glass and Social Development Goals. This year’s Cannes Lions saw some history making moments, including Iceland and independent agency Bood Brand Accelerator’s s first wins as well as the first Luxury and Lifestyle Lions taken home by Loewe.

 

 

Simon Cook, CEO, LIONS, said, “As we wrap up another year of the Cannes Lions International Festival of Creativity, I hope everyone feels an extraordinary sense of pride and a rejuvenated sense of energy and inspiration in our industry. I’d like to congratulate each and every winner - as well as those shortlisted - on being recognised by your peers as demonstrating the greatest, most effective creativity our industry has to offer.”

 

Housed within nine tracks, 30 lucky winners took home their Lions across the five day celebration. The nine tracks include Classic, Craft, Engagement, Entertainment, Experience, Good, Health, Strategy, and Titanium. Out of the 1887 entries made, 53 Lions for awarded for the film category- nine gold, 16 silver and 26 Bronze. Headed by jury president Tor Myhren, VP marketing communications at Apple Inc, Global, the category selected the usual two Grand Prix recipients including WoMen’s Football for Orange by Marcel, Paris, France, who also took home the Entertainment Lions for Sport, and Play It Safe for Sydney Opera House by The Monkeys, Accenture Song, Sydney.

 

Singapore collected it’s first Grand Prix of the year, Glass: The Lion for Change, for Transition Body Lotion for Vaseline Proderma Transition Body Lotion by Ogilvy, Singapore. On the winning campaign, jury president Cindy Gallop, founder and CEO of MakeLoveNotPorn, global, commented: “Vaseline’s 'Transition Body Lotion' impressed the entire Glass Lion Jury with its demonstration of how driving social change is good business. The two-year R&D process conducted in close collaboration with the target customer on the principle of ‘Nothing about us without us’, the innovation of isoflavones, and the delivery of product efficacy while making its customers feel seen, respected and included, represent a holistic approach to gender equality at its finest and made it an easy unanimous decision to award Vaseline the Glass Grand Prix.”

 

 

Across the Sustainable Development Goals (SDG) Lions, 20 winners were awarded- four gold, five silver and 10 Bronze. The Grand Prix was awarded to Renault - Cars To Work’ for Renault by Publicis Conseil, Paris, France. This initiative highlight’s the vehicle’s support for those who live in mobility deserts, areas where it is difficult to reach a place of employment by public transport. To remedy this, Renault launched a scheme that their cars could be used for free under a probationary period until an employment contract is secured. The commercial also took home the Creative Commerce Lions

 

Spotlighting “provocative, boundary-busting, envy-inspiring work,”, the Titanium Lions received 200 entries. The Grand Prix went to DoorDash-All-The-Ads for DoorDash by Wieden_Kennedy, Portland and Superette, San Franciso. Titanium Lions Jury President, Debbi Vandeven, global chief creative officer at VML, Global, said: “When work makes the most of a moment in time, it truly reflects groundbreaking creativity. We wanted to award this idea that hijacked a key cultural moment to make the world look at this company in a fresh and broader way. The idea is simple on the surface, yet daring in execution. At its core, it’s a spectacular product demonstration at a scale we’ve never seen before.”

 

Of the final batch of awards, the Cannes Lions Grand Prix for Good went to three advertisements, including The First Speech. Russia, The First Speech. Turkey, and The First Speech. Venezuela for Reporters Without Borders by Innocean, Berlin. The campaign marks the 30^th anniversary of Reporters Without Borders. The three projects feature the voices of a world leader promising their country democracy, freedom and liberty in their inaugural speech to office - each then punctuated with the copy ‘The loss of freedom is never obvious at first. Trust the free press. Not pretty words.’

 

The Cannes Lions Grand Prix for Good Jury President, Debbi Vandeven, Global Chief Creative Officer at VML, Global, said: “In today's unparalleled age, the preservation of free speech for generations to come is crucial. 'First Speech' is a captivating series of films that skillfully combine simplicity and creativity to leave a lasting impact on the viewer. This collection of films illuminates a critical issue affecting global democracy and our evolution as communicators.”

 

 

Other Grand Prix winners include:

Specsavers, The Misheard Version, Golin, London for the Audio and Radio Lions and PR Lions

Pop-Tarts, The First Edible Mascot, Weber Shandwick,New Yorkfor the Brand Experience and Activations Lions

JCDecaux, Meet Marina Prieto, David for the Creative B2B Lions

Philips, Refurb, Lepub, Amsterdam for the Creative Business Transformation Lions

Mastercard, Room for Everyone, McCann Poland for the Creative Data Lions

Heinz, It has to be Heinz, Rethink Toronto for the Creative Effectiveness Lions

KPN, A Piece of Me, Dentsu Amsterdam for the Creative Strategy Lions

Cemento Sol, Sightwalks, Circus Grey, Lima for the Design Lions

Spotify, Spreadbeats, FCB, New York for the Digital Craft Lions

Xbox, The Everyday Tactician, McCann London for the Direct Lions

WhatsApp, We Are Ayenda,  Creative X, Palo Alto & Modern Arts, Los Angeles for the Entertainment Lions

Johnnie Walker, Errata at 88, AlmapBBDO, São Paulo for the Entertainment Lions for Music

Hornbach, The Square Meter, Heimat and TBWA, Berlin for the Film Craft Lions

Frankfurter Allgemeine Zeitung, The 100th Edition, Scholz & Friends, Berlin for the Industry Craft Lions

Dramamine, The Last Barf Bag, FCB, Chicago for the Health and Wellness Lions

UN Women, Child Wedding Cards, Impact BBDO, Dubai for the Health Grand Prix for Good

KVI Brave Fund Inc, Voice 2 Diabetes, Klick Health, Toronto for the Innovation Lions

Loewe, Loewe X Suna Fujita, Loewe, Madrid for the Lifestyle and Luxury Lions

Mercado Libre, Handshake Hunt, Gut, São Paulo for the Media Lions

Pedigree, Adoptable, Colenso BBDO, Auckland for the Outdoor Lions

Siemens Healthineers, Magnetic Stories, Area 23 for the Pharma Lions

Coca-Cola,  Recycle Me, Ogilvy, New York for the Print and Publishing Lions

CeraVe, Michael Cerave, Ogilvy PR, New York for the Social and Influencer Lions