Written by Kianna Best on Jun 11, 2024. Posted in Awards and Festivals

Meet the FOCUS, makers and The Location Guide team at Cannes Lions 2024

It’s time to return to the Côte d’Azur for the Cannes Lions International Festival of Creativity 2024. The team behind FOCUS, makers and The Location Guide will be situated at the Mondrian Hotel gardens to host our lounge in the splendid South of France heat and keeping up with all the activity of the festival. This year’s festival will take place from 17-21 June.



Cannes Lions is set to take over the Croisette for five days of creativity, networking and a host of insightful talks. Made up of nine tracks and 30 specialist awards, including the newly announced Luxury and Lifestyle Award, the Cannes lions Awards will honour a number of winners across Gold, Silver, Bronze and the Grand Prix. Whilst the Palais will host the conclusive Awards show, honouring the top performing creatives across a global roster of agencies and brands, Cannes Lions is equally as exciting on the fringe, taking over the neighbouring beaches, hotels and hill top villas. From Microsoft to Spotify, Pinterest to Snapchat, the brands you know and love will once again host a number of panels and other activities highlighting the newest trends in creativity.


Amongst all of the buzz of the Croisette, The Location Guide will return to the gardens of the Mondrian hotel conducting meetings, showcasing the newest 13th edition of makers and building the anticipation for this year’s FOCUS event in London. From the day until night, our team will be on the go, networking at our base as well as the scenic beach side parties, and soaking up the incomparable energy of the International Festival of Creativity. Our colleagues Clara Le and Jo Tait will be available for meetings from 17-21 June.


"We are back for another exciting year at Cannes Lions," comments Clara Le, commercial director at The Location Guide. "Connect with us at our Mondrian garden lounge to discuss how our brand can work with you, as well as all the ways you can get involved with FOCUS 2024 where you get to meet the makers."



During the festival, we will be keeping you up to date with the key moments both from the main stage to the peripheral hot spots such as the the straight 8 shoot out and the Young Directors Awards. This year will also welcome the new Lifestyle and Luxury Lion headed by jury president Charles Georges-Picot, CEO of Global Luxury Practice, Publicis Groupe, and an esteemed jury line-up including fashion designer Ozwald Boateng (UK), Caroline Rush CBE, chief executive at British Fashion Council (UK), Diana Maranhão, communication & image director for Rolex (Brazil), Jae Goodman, co-founder and CEO of Superconnector Studios (USA), Peter Annentorp Lund global chief creative officer at AKQA (Global), Rankin, photographer, publisher, director & owner of THE HUNGER agency (Global), Toshihiko Tanabe, co-Founder/creative director at tsuzuku tokyo (Japan), and Vanessa Kingori OBE, managing director of technology, media, telecoms for Google (UK) and former chief business officer at Condes Nast


With many talks touching on the crossovers between media, entertainment, marketing and communications, the Lions will continue its yearly deep dive into the intersectionality of creativity. Highlighting this, the 2024 Lions will honour Mattel chairman and CEO Ynon Kreiz with the Entertainment Person of the Year Award. With 16 motion pictures in active development coming on the heels of the celebrated Barbie movie breathing new life into the brand, Mattel riding the wave of their reinvention. Kreiz will deliver a keynote speech on Friday 21 June and collect his award during the Cannes Lions Award Show.




Continuing to champion diversity during the month’s events, Cannes Lions will partner with The Black Network once again to elevate Black talent at the festival. Black Out 2024 is a callout to the marketing creative industries to ensure that there is a presence of Black talent at the festival. Through this initiative, 50 festival passes will be provided. Over the years of the partnership, including 2024, The Black Network has facilitated access for 114 Black professionals at the Lions with backing from 20 industry companies.


"We are looking forward to embarking on the third year of this important proposition, a journey that began with a noticeable absence of Black individuals at the Cannes Lions Festival,” Cephas Williams, founder of The Black Network commented. “Since then we've seen an increase in visibility across the beach, however, it's clear that visibility is just the starting point. It's vital for our presence to embody purpose and direction, ensuring effective alignment within the industry and our peers. This concept is derived from a term I coined at the inception of Black Out, 'Purposeful Proximity.' Each year, we witness the tangible impact of providing a platform for Black talent at Cannes Lions. Our community gains invaluable exposure and connections but also brings fresh perspectives that are vital to the evolution of the creative industry."



Images courtesy of Cannes Lions 


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