Relentless energy drink opens the doors for creatives in new Freeform Forum commercial
Relentless energy drink has announced the return of their three month mentorship programme “made for creative disruptors by creative disruptors”. To promote the Freeform Forum, the company enlisted the help of film production and artist management company Torriano Group with direction from Billy King. The commercial features programme mentors music artist Ants Live, photographer AZ, film director Troy Roscoe, and DJ Sherelle.
From dojos, surgeries and even earth quaking clubs, the newest commercial for Relentless Energy’s Freeform Forum is packed with creativity, both behind the scenes as well as taking over the roles. Torriano group are known for their high energy projects, spilling over with movement, colour and vibrant imagery and this recent promotion follows suit.
Starting off with many doors being slammed in the faces of the featured creatives, UK music artist and 2023 UK music video award-winner Ants Live soon steps into the frame, welcoming the rejected talents to the open doors of the Freeform Forum. Working with Pirate, a 24/7 DJ, rehearsal and recording studio, Relentless Energy are creating a boundary less space for creatives to break into the music industry “without the need the need for crazy connections or expensive equipment,” as photographer AZ tells the camera.
In the dojo, a student is breaking through his mental block quite literally as he punches through the concrete brick, and with surgical precision, we see him again in the following shot piecing together his lyrics with the approval of AntsLive. Troy Roscoe, director for artists such as GloRilla, Burna Boy and Ed Sheeran, as well as a number of commercial projects, closes off the commercial to let prospective 18-25 entrants that one mentee at the end of the programme will receive funding for their creative journey.
As well as taking directorial lead on the project, King also serves as writer for the commercial alongside co-founder Harry Wilkinson ,and creative and producer Astra Pritchard. Wilkinson and Pritchard also serve as producers, with Daniel Coen, and Rui Jiang Ong serves as DOP.
Images courtesy of Torriano Group
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