Written by Kianna Best on Jul 10, 2024. Posted in Production News

Range Rover shoots on location in Seoul

Director Boo George captures the craftsmanship and sophistication of the Range Rover Evoque for their new campaign. The project showcases the vehicle backdropped by the vibrant city of Seoul through the eyes of supermodel Soo Joo Park. Alongside Boo NM talent include cinematographer Mik Allen and photographer Trigger.

“It was quite a shoot, we saw some amazing locations over there,” Boo commented. “ And shooting in Seoul was just fantastic, especially those bridges, they were stunning. The U-Crane arm setup was top-notch, got to give it to the team, they were the best I've worked with. Anissa and the NM crew really pulled it off, and the DOP Mik Allen, such a pro to collaborate with. The outcome is really cool, I couldn't be happier with it. Looking forward to working with the Accenture and JLR team again, they were all great!”

Described as a complex, energetic city bursting with incredible and eclectic style, fashion, striking architecture, and design by supermodel Park, Seoul provided the optimal setting for the vehicle’s 360 design showcasing. Winding through the streets of the city, the commercial takes the audience on a tour through the city, smoothly carried by the drive of the Evoque.

Anissa Payne, EP, NM Productions stated: “Naturally, like all projects this shoot came with its challenges, but tell me about a production that doesn’t. We are very proud that this project brought together a number of our NM talent including the brilliantly talented Director, Boo George who was complemented by the spectacular Mik Allen, together with iconic automotive photographer, Trigger. Their ability to work in synergy and support each other on this shoot was truly spectacular to see, and I really think this is something reflected in the final film. Seoul is a striking place to work but new territory for us as a production company. We are grateful to have been able to partner with Merecinema and to work alongside their Producers Min-Ho and Jonathan Park, as well as their wider production team. And we truly appreciate Accenture and JLR putting their trust in Boo and our team to deliver this film for them.”

“Seoul always struck me as a fascinating city to visit, to work there was even more exciting," added Sammy Bonham, Producer, NM Productions. "It’s a job that I won’t be forgetting any time soon. It was an unforgettable experience working with such an incredibly professional and reactive local team, as well as the access to all the incredible locations and last but not least… the catering!”

Images courtesy of NM Productions