Written by Kianna Best on Sep 30, 2024. Posted in General Interest

Thailand’s new Figment Studios receives over 200 million Baht investment

The Studio Park, StageFor and Supreme Studio have collectively invested 200 million Baht (over USD 6 million) for the launch of Figment Studio. The new production studio is equipped with some of the most advanced virtual production technology in Southeast Asia for their intended clientele of both domestic and international film and advertising projects. The press conference for the launch was led by members of the ministry of tourism and sports, as well as representatives for film business promotion and international trade promotion.

Image courtesy of Warner Bros. Discovery

Welcoming projects such as the third season of The White Lotus and Hollywood blockbuster Jurassic World 4, Thailand has been a sought after site for international productions. Over the past year alone, Figment Studio investor StageFor has worked on three Netflix projects, including the series Sueb Sundan (Master of the House), as well as collaborating on the Alien Earth series by FX, which was filmed in Thailand. StageFor was the main operator for the virtual production/ICVFX system throughout the shoot.

“The collaboration among the three companies equips us with management teams, technical experts, and state-of-the-art technology on par with world-class studios, offering the most comprehensive services in Thailand,” commented Khemmanut Sermphongworakul, General Manager of StageFor Co., Ltd. and Manager of Figment Studio. “With our extensive experience in the industry, we are well-positioned to manage, consult, and run trial projects for virtual production/ICVFX, building trust with existing clients and driving growth for Figment Studio. We aim to expand our client base by participating in promotional events both locally and internationally to attract more productions to Thailand.”

“Business matching events will also be key to finding potential partners. We expect the client base to consist of 60% international and 40% domestic clients. Moreover, we are committed to helping local production industry access virtual production/ICVFX technology at Figment Studio, transforming it into a hub for learning and experimenting with new creative ideas and imagination under the slogan, Your Imagination is our Stage.’ We believe this will foster sustainable growth for Thailands film industry as a whole.”

The recent launch of Figment Studio only builds on this, evolving with the everchanging industry, and ensuring local facilities are equipped with the most up to date developments. In partnering with StageFor and Supreme Studio, the new facilities will draw on the expertise around XR, virtual production and the technologies needed to ascertain a reputable position in this field, as well as the experience of Studio Park, offering Thailand’s largest sound stage.

“Figment Studio is the only studio in Thailand and Southeast Asia offering both on-site and off-site virtual production/ICVFX services,” commented Chayanont Ulit, CEO of Matching Maximize Solution PLC. and Managing Director of The Studio Park (Thailand) Co., Ltd. “With comprehensive virtual production infrastructure and cutting-edge technology, along with a team of experts, productions can now be filmed within the studio without the need to travel to real locations. This significantly reduces costs, production time, set construction, and the need to move cast and crew to various locations.”

“It also simplifies the permit process, saving both time and expenses. This system allows directors and crew to instantly change scenes, weather conditions, or lighting as needed. Our advanced technology, including LED walls and Unreal Engine, enables the creation of more realistic scenes with greater ease than traditional CGI. The Studio Park houses five large sound stages with noise control that meet international standards, including one ready-to-use Figment Studio and four other adaptable studios designed to meet diverse production needs.”

“We have a highly experienced and specialized team in virtual production technology, including LED engineers, video engineers, and tracking engineers, who are available to provide advice and support for clients 24/7,” commented Nattha Neleptchenko, CEO of Supreme Studio Co., Ltd. “With the combined strengths of the three companies involved in this partnership, we are confident that Figment Studio will be ranked as the top virtual production facility in Thailand and will soon become one of the top five in Asia.”

At the press conference Sorawong Thienthong, minister of tourism and Sports was joined by director-general of the Department of Tourism Jaturon Phakdeewanit,  Dr. Panidapa Suankaew, chief of the Film Business Promotion Section, Ministry of Tourism and Sports, Mr. Surachit Phongsinghvithya, chairman of the Bangkok Metropolitan Council, and a representative of the Department of International Trade Promotion for the launch of Figment Studio.

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