Written by Kianna Best on Sep 18, 2024. Posted in General Interest

VisitLiverpool entices film fans with new campaign

Liverpool, The Ultimate Setting is the newest campaign from VisitLiverpool to draw in new visitors to the city. The campaign highlight’s the rich film history, inviting visitors to explore the city’s iconic movie and television locations. The campaign comes on the 35^th anniversary of the Liverpool Film Office, which experienced

“Liverpool has always been a city of creativity and culture, and we are excited to showcase our diverse film heritage to the world through this campaign,” comments councillor Harry Doyle, Liverpool City Council’s cabinet member for health. “Film tourism offers a unique way to experience Liverpool City Region, and we’re thrilled to invite movie lovers and adventure seekers alike to discover the magic of this city through the lens of cinema and TV.”

Liverpool has provided its backdrops to a number of on screen projects including Harry Potter, Fantastic Beasts and Where To Find Them, The Batman, Captain America and TV series like Peaky Blinders. The city is also a well known entertainment hub catering to the filming of Taylor Swift’s I Can See You (Taylor’s Version) (From The Vault) music video.

“We’re thrilled to be working alongside VisitLiverpool for this campaign,” comments Lynn Saunders, head of Liverpool Film Office. “As the first Film Office in Europe and in our 35th year, it’s great that we’re able to see productions develop from script to screen and now bring set jetting alive in Liverpool. We hope everyone enjoys exploring Liverpool City Region as much as film and TV projects love to!”

Film tourism is a significant motivator for travel, as reported in VisitBritain’s latest research, which saw 91% of potential visitors surveyed across 20 overseas markets keen to visit film and tv locations used in filming or screen-onscreen during their holidays in the UK. Witnessing their busiest year in 2023, Liverpool welcomed 301 film and TV productions filming across Liverpool City Region totalling to 1933 film days. Locations around the city have been well known to be able to double for New York, London, Moscow, Washington DC and the legendary Gotham City.

“We know that film and TV are powerful motivators for travel, and it is great to see Liverpool launching this campaign to attract film loving visitors,” comments Patricia Yates, CEO of VisitBritain/VisitEngland. “It is also timely as VisitBritain gears up to roll out our international ‘Starring GREAT Britain’ marketing campaign, harnessing the set-jetting trend to boost visitor spending to Britain. Shining the spotlight on film-and-tv experiences makes our destinations the star of the show and encourages more visitors to come to explore our amazing destinations, putting themselves in the picture. “

Images courtesy of VisitLiverpool