Written by Kianna Best on Nov 20, 2024. Posted in General Interest

CAMA Group launches Asset Flow

CAMA Group have announced the launch of their new asset management software for the film and TV industry, AssetFlow. Made up of film, logistics, technology and sustainability experts, AssetFlow builds on CAMA’s AssetStore, providing digital solutions for the support of studios, productions, and storage facilities. Co-founded by CEO Michaele Apostolides and CTO Tristian Roberts, the once in-house software within the CAMA Group can now be used on a wider base for clients needing to manage their storage inventories.

"AssetFlow transforms production asset management for the film and TV industry. With a multi award-winning platform that streamlines asset tracking, wrap strategy planning, secure storage, and efficient reuse,” said Zach Duthie, head of business development for CAMA. “Our comprehensive solution fosters seamless coordination across all stages of production, driving efficiency and maximising asset value"

With years of use within the CAMA business structure and building on the existing AssetStore, the new AssetFlow service rests on the foundation of the expertise of its two founders. Tried and tested by the biggest names in the industry, AssetFlow provides solutions for managing assets, storage, archives through a digital platform, making it much easier for their clients to efficiently catalogue materials all throughout the production life cycle.

In addition to its functionality, AssetFlow provides many environmental benefits as its presence in the work flow bypasses any wrap costs for carbon intense skips and landfill as well as maximising reuse and avoiding carbon by utilising existing inventories. By being able to keep track of what is owned, it reduces any opportunity for waste or over consumption, an allows unwanted assets to enter into the circular economy and be reused.

Images courtesy of CAMA