Its all about the little things for Matty Matheson in new hospitality focused ad for Toast
The Bear actor and chef Matty Matheson stars in Toast’s latest as titled One of Those Nights. Matheson and a number of other complex customers find themselves in the midst of a chaotic night at renowned New York restaurant Marea, testing the restaurant’s restaurant's ability to handle complex, custom orders seamlessly. The short film was created in collaboration with the agency Arnold.
Toast is a digital technology platform designed for the hospitality industry, an underscoring presence throughout the narrative of the commercial. During peak dinner service at Marea, the staff are faced with a number of challenges, fad dieters, strict vegans, and even Matheson himself, who requests a visit to the kitchen.
Unbeknownst to the staff, who believed they were participating in a product demonstration, the film captures their genuine reactions as they navigate each obstacle with the support of Toast's platform. The seamless handling of these challenges underscores the film's central message: when numerous things could go wrong, Toast's technology ensures that everything goes right.
"One of Those Nights" is part of the "It's the Little Things" campaign, developed in partnership with Arnold. The campaign highlights the often-overlooked moments that contribute to exceptional dining experiences and demonstrates how Toast's technology supports restaurant
The film is available in various formats, including a long-form version, a 30-second cut, and 15-second cut-downs, to cater to different platforms such as YouTube, Meta, and TikTok. Additionally, a 30-second spot titled "Risotto Bros," featuring Matheson and Ricky Staffieri from "The Bear," complements the main film.
Through "One of Those Nights," Toast effectively showcases its commitment to enhancing the hospitality industry by focusing on the details that matter most. The film not only entertains but also educates viewers on the importance of technology in creating memorable dining experiences.
Images courtesy of Toast
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