Written by Shona Smith on Sep 21, 2020. Posted in Awards and Festivals

Gerety Awards 2020 announces shortlist with ten UK entries from the UK making the CUT

With an all-female jury, the winning entries show clients and interested parties which work resonates with the world’s most powerful consumers as studies show that women make up to 80% of all purchasing decisions globally. 147 entries made the shortlist, with ten entrants from the UK making the CUT.

-Dog Eat Dog London with Absent for Freedom4Girls

-Edelman London with Eternal Run for ASICS

-Havas London with Let What's Inside Out for Topshop x Calm

-McCann London with 40,000 Strong for Help for Heroes

-MRM with Cards of Acknowledgement

-MullenLowe London with Granny Got Pants for sloggi

-Quiet Storm London with Pestminster for Women's Equality Party

-Uncommon Creative Studio with Britain Get Talking for ITV

-Wunderman Thompson London with Red Lioness for BT

Lucia Ongay, Gerety Co-Founder says “With just 147 entries making this years shortlist the Gerety jury has clearly set the highest benchmark, and the subsequent winners will continue to redefine the standard to which advertising is held”.

Well known campaigns like Moldy Whopper, The Punishing Signal and Lacoste’s Crocodile Inside all feature on the 2020 shortlist.

150 judges from different countries created the shortlist with travel restrictions meaning that this year’s judging took place virtually. A full schedule of live panels with the jury discussing their favourite entries on the shortlist can be found on Gerety social media.

Reflecting on the awards entrants, Jury member Jenn Tranbarger Associate Creative Director, BBDO New York, USA says “I was really impressed with a lot of the work from the Work for Good Cut. There was so much good innovative thinking that not only managed to get their idea across in a unique way, but also created change for a cause to boot. I am honored to be a part of the Gerety Executive Jury this year amongst such an amazing group of inspiring women. There aren’t enough of us in this business – so anytime we can be celebrated and recognized, I am in!”.

Vikki Ross, Copywriter from the UK adds “I found the quality of the work surprisingly good. There was a lot of work I hadn't seen before so it was great to judge entries with fresh eyes. Advertising for good was a common theme. This often makes people groan - usually because the "for good" bit is an afterthought or opportunistic, but a lot of the entries did this so well, I now believe advertising really could help change the world. The reason for the common theme? We're all hoping for better. And now we're showing we can do better too”.

The Gerety Awards  the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

Sharon Condy, Creative Director, Ogilvy, Australia says “I think Gerety will become harder to ignore every year as the word spreads and more women are given the opportunity to step up and judge the show”.

Frances Draskau, Creative Director, McCann Germany notes, “I had a great experience doing this and met other female creatives I wouldn’t meet normally. I also enjoyed meeting the two female film directors you had on our jury. I struggle so much to find and meet female ad directors and this was wonderful! Keep the positive vibe, dedication to awarding the best work and bringing together the variety of female creatives, from directors and photographers to creative directors like me and strategists, heads of department etc. Loved that".

The full shortlisted winners can be viewed at www.geretyawards.com/shortlist