Stink chose Portugal to film a new Mercedes campaign designed to prompt viewer participation through social media. Taking its title from its Twitter hash, #YouDrive features a singer heading to a secret gig banned by local police, as he’s chased on the road and in the air.
It’s been a turbulent few months in many parts of the world, not least in the Middle East. The effects of the Arab Spring on film production will be a talking point at the AFCI Cineposium 2011, along with discussions about how film commissions around the world can develop future strategies.
The 2022 winners of the Gerety Awards have been announced today 6 Septemeber 2022. With a range of commercials that continue to resonate with the female audience and possess a sense of social commentary , winners included Channel 4’s Super Human campaign for the Tokyo Paralympics 2020 and Vice Media’s Unfiltered History Tour.
Product placement has been considered by some as the black-sheep of advertising and yet the industry is bigger than it has ever been.Seesaw Media is one of the leading agencies in product placement and brand integration, so we sat down with the company founder, Darryl Collis, to learn more about the intricacies of this often-misunderstood industry.
Around 2,500 British Columbia production professionals rallied this week in Vancouver calling for better location filming incentives in the province. They gathered at North Shore Studios as part of the Save BC Film social media campaign.
Knorr’s Super Cube campaign is allowing food consumers to understand their taste palettes a bit more. Developed by Weber Shandwick in Germany, Sweden and the UK, the campaign stars a group of labelled “picky eaters” with a particular sensitivity to bitter flavours. The potential new product encourages people in Sweden to get tested for the […]
The Global Entertainment Awards (formerly known as World Trailer Awards) took place this past weekend in Wyndham Grand Algarve, Portugal. Celebrating the people behind the promos, trailers and marketing for movies, games and series of the last year, the ceremony announced their top performers as well as celebrating emerging talent from Egypt, Germany, New Zealand, […]
Rail company LNER have started the year with the help of their new red headed mascot Eleanor for their Freedom All the Way campaign. As part of their partnership with M&C Saatchi London, the creative campaign sees the dancing puppet showing travellers all that can be done during a LNER journey, set to the tune […]
Today The Production Guild of Great Britain has appointed Michael Hunter as head of marketing and communications. The ex-Film London marketeer brings four years of experience at his former post monitoring branding, design and events for the screen agency and manging social media and marketing for Edinburgh Film Festival and Filmhouse Cinema in Scotland.
The copyright drama between Aldi and Marks & Spencer has taken a funny turn with Aldi’s newest commercial showing an awkward encounter between the respective supermarkets’ cake mascots Colin and Cuthbert. Aldi pokes fun at the two caterpillars’ recent comparisons with a tense birthday party meetup which has had social media users on TikTok tuning […]