Search Results for ‘youtube’

Talking to the Next Generation

Digitally native, brand focused and unmoved by marketing gimmicks, Generation Alpha is already dictating the future of marketing. With the oldest of  this new generation still only halfway through their teens, we look at how the socially conscious and tech savvy consumers are being engaged.

Amazon Music celebrates 50 years of hip hop with cozy new campaign

Generational Queens, a film directed by Fenn O’meally through production company Smuggler, pays homage to 50 years’ worth of hip hop history. Capturing the moment when two teenage daughters discover their mother’s box of nineties memorabilia and in turn uncover a side of their mother they hadn’t known, the lyrics of Queen Latifah’s ‘U.N.I.T.Y’, which […]

Ad agency The Monkeys takes consumers to Un-Australia

Australian advertising agency The Monkeys capture the consequences of being labelled as Un-Australian in their newest campaign for Australian Lamb.  However, finding a sense of community in their exile with a few pieced of barbecued lamb, Un-Australia shows that a few controversial opinions can’t take away from the quintessential elements of local culture.

Advertorial: CoPilot Productions in Canada

From untouched lakes and wild rivers to ice-capped mountains and rocky caverns, Canada presents a variety of fascinating options for the international production community.  We speak with Jim Edward, founder of CoPilot Productions, to understand what makes the region an attractive proposition for incoming filmmakers and photographers.  

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