EE Hope United challenges online sexism ahead of UEFA Women’s Euros 2022
EE has revealed its new Hope United squad. The campaign brings together a team of footballers who are committed to tackling online sexism. Titled ‘It's Not Her Problem,’ this television advert calls on men to show allyship during the UEFA Women’s European Championships over the summer. It encourages males to recognise and tackle sexist abuse when they encounter it online and elsewhere.