Written by on Sep 28, 2011. Posted in General Interest

Ciclope Director Francisco Condorelli discusses Buenos Aires advertising festival

The second Ciclope advertising festival will take place in Buenos Aires from November 14th to 16th. Its full name is the Ciclope International Advertising Craft Festival and festival director Francisco Condorelli talked to TLG about how it celebrates the craft of storytelling in commercial production.

This year’s event will be held in Palermo in Buenos Aires. Jurors will include Brian Carmody, Co-Founder of Smuggler, Stephen Venning, Executive Producer at The Mill, Lyle Greenfield, Founder of Bang Music, and Erik Verheijen of Wieden & Kennedy.

The industry is not so aware how important it is to give recognition to production companies, especially because even the best idea can easily be killed with bad execution.

Francisco Condorelli, Ciclope

Francisco comments: “The industry is not so aware how important it is to give recognition to production companies, especially because even the best idea can easily be killed with bad execution. It’s time to stop considering production as ‘service’ and to start talking about this as an art: the art of telling stories in 30 seconds.

“This is a new way of judging, because the jury evaluates the art behind an execution, and not an idea so, naturally, the honoured is the production company and not the agency. Lastly, there is a time and space to talk, to learn and to have fun.”

The Location Guide is excited to be a media partner of the event and it’s great to be involved with a festival that focuses specifically on the talents of commercial production companies.