Written by on Feb 12, 2010. Posted in Production News

Indian snack ad films on location in Mumbai

A new advert for a snack food called Hippo has been filmed in locations throughout Mumbai in India. The advert, made by Equinox Films, takes the perspective of the brand’s hippo character as it travels around a series of chaotic scenes and offers the snack by way of its disembodied hand to help make peace.

One of the film’s early scenes shows a street brawl and features a man vandalising a car window with a baseball bat. Manoj Shroff, a producer with Equinox, explained that all the crowd scenes were carefully choreographed and added: “We do need local permission to shoot on all roads in Mumbai and all permission needs at least five working days.” He added that the scene was filmed on a Sunday for greater ease.

Chaotic scenes were also filmed at south Mumbai’s Elphinstone Technical Institute, which doubled for a government building where another mass brawl takes place. A classroom in reality, the production acquired a permit and removed the benches to make way for a set that was then destroyed in the brawl.

Mr Shroff concluded: “Mumbai is a great place to shoot. You just need to keep adequate time for permission and work with a good location team.”

Credits
Client: Parle Agro
Agency: Creativeland Asia
Production Company: Equinox Films
Production Service Company: Equinox Films
Producer: Manoj Shroff

Chief Creative Officer: Sajan Raj Kurup
Principal Production/Location Manager: Raj Hate

Director: Ram Madhvani
Action Director: Manohar Verma
Director of Photography: Hemant Chaturvedi